This privacy policy describes how Afrikanskakompaniet.se (the "Website" or "we") collects, uses and discloses your personal information when you visit or make a purchase from the Website.

Collection of personal information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." See the list below for more information about what personal information we collect and why.

Device information
Examples of personal information collected: browser version, IP address, time zone, cookie information, which websites or products you view, search terms and how you interact with the website.
The purpose of the collection: to load the website correctly for you and to perform analysis of website usage in order to optimize our website.
Collection Source: Collected automatically when you visit our website using cookies, log files, web beacons, tags or pixels.
Disclosure for business purposes: shared with our processor Shopify.

Order information
Examples of personal information collected: name, billing address, shipping address, payment information (including credit card number, email address and phone number.
Purpose of collection: to provide products or services to you to fulfill our agreement, to process your payment information, arrange shipping and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when that is in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Collection Source: Collected from you.
Disclosure for Business Purposes: Shared with Shopify, Klarna and Newsletters.
Customer Support Information
Examples of personal information collected: name, billing address, shipping address, payment information (including credit card number, email address and phone number.
Purpose of collection: to provide customer support.
Collection Source: Collected from you.

Share personal information
We share your personal information with service providers to help us provide our services and fulfill our agreements with you, as described above. For example:

We use Shopify to run our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising
As described above, we use your personal information to provide you with targeted advertising or marketing communications that we believe may be of interest to you. For example:

We use Google Analytics to help us understand how our customers use the website. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information on how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) education page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you may opt out of certain of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Using personal information
We use your personal information to provide our services to you, which include: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated about new products, services and offers.

Legal basis
In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal data according to the following legal grounds:

Your consent;
The performance of the agreement between you and the website;
Compliance with our legal obligations;
To protect your vital interests;
To carry out a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights